University Applications: Say Adios to Personal Space!
A 2019 Kaplan Test Prep survey revealed that 36% of 364 top university admissions officers admitted to checking applicants' social media platforms such as TikTok, Twitter, Facebook, and Instagram. Moreover, 19% stated that they often consider these profiles when making admission decisions.
While 38% of officers claimed social media content positively influences their decisions, 32% said it could have a negative impact. For those seeking internships, remember that potential employers might scrutinize your social media accounts too.
However, social media is a double-edged sword: it can be either detrimental or beneficial for your admission chances.
Keeping It Professional
To professionalize your social media presence, consider using your real name as a username for a positive first impression. If your name is taken, try a close variant or add a number. Ensure your profile picture is clear and identifiable.
Take Control of What They Can See
Prevent damaging first impressions by managing your content. Hide or delete unsuitable posts, including inappropriate images, provocative posts, or those containing gender or racial discrimination. Pay attention to tagged images; they are visible to all users.
Honesty is Vital
Never lie on your applications. An admissions officer from a top 20 liberal arts college once shared a story about an applicant falsely claiming to be an African-American with a tragic background in their essay. The officer checked the applicant's social media and found contradictory information, landing the student on the college's blacklist.
Showing Your Personality
Showcase the positive aspects of your life to garner favor from admissions officers. Highlight your participation in extracurricular or volunteer activities without spamming your feed. Display your creativity and relevant skills, such as artwork or 3D printing, and demonstrate interest in specific majors, colleges, or professions.
Lastly, manage your online affiliations. Consider if you want colleges to see who you follow. Unfollow accounts that might cause negative impressions and follow those related to your interests and aspirations. This can help colleges understand you better and validate information in your application.